- Web; www.themuse.com * Facebook: The Daily Muse * Twitter: Bdallymuse Business Idoa: Create a job board ste that presents job posting. take photos of the company's workspace, comparies in a compelling manner, to make job listings and shoot video interviews of emplayees. The goal is to interesting and to provide job sookers a better sense of give job soekers as keen an insight as possible as to the what it would be like to work tor a particular company. culture of a company and the type of people who work Pitch: Job boards and company profiles on job sites are. there. This is a level of understanding that isrit avaifable fairly uninspiring. Usually, there is a boring description throught job sites such as Monster,com and social media of a job, followed by a list of sicils and educational platforms like Linkedin. The feason The Muse sends its background needed and a duall description of the own empicyoes to crate and gather the contert is the company. Raraly is arry insight provided about the culture belief that a third party can actury be more effective of a company, what its work environment is like, and at describing a comparry than the comparny iseif. Marry what the experiences of the poople who work there have companies are so steeped in ther own cuature and idiobeen. These types of insights are available if a person is syncrasies that they're not good at objoctively describgranted an interview and visits the comparty in which s' ing themselves to others. The Muse's goal isn't to make he desires to work. But there are occasions when both a wery company sound like the best place in the world to company and an applicant spend a considerable amount Work. Instead, the goal is to give job seekers an honest of time learning about one another, only to go their and realistic lock at a compary so they will be able to separate ways when it becomes clear that the applicant make an intormed judgment about whether to pursue a isn't a good fit for the culture or the work emironment on The Muse's website and to recruit Muse users. You that the company has to offer. Even worse, there are on The Muse's website and to recruit Muse users. You instances where people take jobs and then discover in can wew profiles of companies that are currently recruitthe first couple of woeks that they aren't a good match ing at www,themuse.comwith the personality and values of the company. The Muse offers a variety of complamentary services on The Muse solves this problem by providing job appli- is website, including carver advice. cants much richer detail about a compary, its culture, 9-33. Based on the material covered in this chapter, what and what it would be like to work there as part of the job cuestions would you ask the firm's founders before solicitation process. It starts by individually selecting the making your funding decision? What answers would companies that post jobs on its site. Unlike traditional job satisfy your? sites, not all companies that apply are accepted. Once a 9-34. If you had to make your decision on just the informa- tion provided in the pitch and on the company's webcompany is accepied, The Muse sends two emplayoes site, would you fund this company? Why or why not