Website :- https://www.hairstore.fr/

DATA

https://growmystore.thinkwithgoogle.com/intl/fr_fr/view-your-report/2BJHy1uB7rzs/UFO https://www.spyfu.com/overview/domain?query=https%3A%2F%2Fwww.hairstore.fr%2F

• Define the audience targeted by this website: age, gender, geography, interests
  • If you want, you can define one or several persona(s) Two target segments: B2C: customer segment B2B: professional hairdressers
• Is this audience on the Internet?
• What is the typical shopping behavior in this market - both online and offline?
• How does this audience search on the Internet?
• Does this audience use social media? If yes, which one(s)?
• What type of device is using this audience?

Illustrate your analysis with figures found on different digital marketing tools and the Internet. List the sources of your findings.

1. Based on your analysis of the market, list the touchpoints that you could integrate in a mix-marketing strategy to develop the audience and the revenue of your website.

You can suggest both offline and online touchpoints.