Question: Website: Specify why you think a website is a crucial element of a digital marketing strategy for the SME. Then do the following: Suggest at

Website: Specify why you think a website is a crucial element of a digital marketing strategy for the SME. Then do the following:

Suggest at least four ways on how the SME can incorporate compelling and relevant content on its website with the aim of increasing user engagement. Provide a practical discussion related to the SME to substantiate your answer.

Brief the SME on at least four components that it should consider when designing the overall look and feel of the website. You must make specific practical recommendations on how each component can be used on the SME website.

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