Week $10$ Assignment$-$ Individual

"Conduct a SWOT or PESTEL analysis for ABC Corporation's current marketing strategy $($ Guess$)).$ Identify the company's strengths, weaknesses, opportunities, and threats in regards to their current marketing efforts. Use this information to make recommendations for improving ABC Corporation's marketing strategy, including specific tactics and a proposed budget. The report should be at least $5$ pages long and should include a title page, executive summary, table of contents, and at least three sources cited in APA format."

In order to complete this assignment, you will need to conduct a SWOT analysis for ABC Corporation's current marketing strategy. A SWOT analysis is a tool used to identify a company's internal strengths and weaknesses, as well as external opportunities and threats. To conduct a SWOT analysis, you will need to:

Identify the company's strengths: What are the company's strengths when it comes to marketing? This could include things like a strong brand, a loyal customer base, or a unique selling proposition.

Identify the company's weaknesses: What are the company's weaknesses when it comes to marketing? This could include things like a lack of budget, a limited target market, or a lack of marketing expertise.

Identify external opportunities: What opportunities does the company have to improve its marketing efforts? This could include things like new technologies, changes in consumer behavior, or a shift in the competitive landscape.

Identify external threats: What threats does the company face when it comes to marketing? This could include things like increased competition, changing regulations, or economic downturns.

Once you have identified the company's strengths, weaknesses, opportunities, and threats, you can use this information to make recommendations for improving the company's marketing strategy. This should include specific tactics, such as using social media, influencer marketing, or targeted advertising, and a proposed budget for implementing these tactics.

Your report should be at least $5$ pages long and should include a title page, executive summary, table of contents, and at least three sources cited in APA format. In the executive summary, you should provide a brief overview of your findings and recommendations, while the main body of the report should provide detailed information and support for your conclusions.