Week #$1$: $($Case $2\mathrm{.}1,2\mathrm{.}2,2\mathrm{.}3)$ Using the case studies from chapter $2,$ discuss legitimacy in terms of concepts like power and leadership and how this might apply to other sports organizations. How has the UFC been able to differentiate its brand from other MMA and boxing promotions and how has the UFC successfully marketed its product to each of these groups to achieve commercial success? $($Module Obj $1)$

Week #$1$: $($Case $3\mathrm{.}1)$ Using the web, identify teams that are implementing different revenue management tools. What are some fan comments? How are the teams communicating their new pricing policies? Cite your source using APA style. $($Module Obj $2)$

Week #$1$: $($Case $3\mathrm{.}2)$ Identify technologies in your favorite sports that are being used to improve refereeing. How did fans react to the adoption of the technology? Use at least $3$ different sources $-$ cite using APA. $($Module Obj $2)$