Week 10 weekly practice 2015

2. For the data in the table above, use the BW Method Template to calculate the BW score for the 9 attributes and display the results in descending order of BW score. # BW scores 3. Which 2 attributes are most important for this sample of respondents? Which 2 attributes are least important for this sample of respondents? 4. Other than BW method and Conjoint Analysis, briey describe at least two alternative methods typically used for measuring consumer preferences 1. The table below contains the results of BW scores conducted on a sample of 788 respondents, about the elements that drive the choice of consumers to drink wine in China. The BW experiment was designed according to a balanced incomplete lock design (9, 4, 1) # Attribute Count Best Count Worst BW scores Wine is good for my health 1400 433 2 Wine helps me to relax 1178 528 3 Wine helps me to create a relaxed 1652 365 and friendly atmosphere 4 Drinking wine is a good way to 607 907 celebrate a special occasion 5 Wine makes people modern and 264 1843 sophisticated 6 I like the taste of wine 233 2095 7 Drinking wine will improve my 1303 435 skin I enjoy learning about wine 1895 413 Wine goes well with Western 235 2240 food