Question: Week 12 - Chapter 10: Price (p. 261) - 10-2 Coral Drugs (p. 299) As merchandise group coordinator at Coral's head office in Columbus, Ohio,

Week 12 - Chapter 10: Price (p. 261) - 10-2 Coral Drugs (p. 299)

As merchandise group coordinator at Coral's head office in Columbus, Ohio, Shirley was trying to decide whether to recommend switching from a large shampoo manufacturer to a small local supplier.

You decide whether or not to switch from a large distant shampoo manufacturer to a small low cost local producer.

(1)If you were in the position of Shirley Black, what would you recommend to the vice president of purchasing? Why?

(2) Do you agree with the way Shirley handled the issue so far? Why or why not?

(3) What would you have done differently?

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