Week #13 (Module 13): Discussion Question Thread #13A: Selling experiences and Web 2.0 ERP is fine for running business operations, but Port Aventura is really selling a branded experience (composed of several services) even more than services. How could the resort use Web 2.0 to extend the value and appeal of it branded experience to its customers? Discussion Question Thread #13B: C2C E-commerce It is not difficult to imagine Port Aventura using B20 e-commerce to reach out to its customers the case itself describes some of this. How could the resort use C2C e-commerce to magnify and extend the experience of its customers