Week 2 Discussion - Make It Your Own In Chapter 1 you read about personalization and customization. We've probably all had the experience of seeing products we've researched later show up in advertising on websites we visited or we've received emails personalized with our names and interests. That is personalization. The goal of personalization is to deliver content and functionality that matches specific user needs or interests, with no effort from the users. The app profiles the user and adjusts the interface according to that profile. Think about Amazon providing you product recommendations based upon past purchase history. Personalization not only provides value to customers but increases loyalty. Customization is done by the user. An app/service may enable users to customize or make changes to the experience to meet their specific needs by configuring layout, content, or functionality. It involves changing the actual product or service based upon the user's preferences or prior behavior. Weekly Discussion Instructions: 1. Review the section on personalization/customization on page 20 in the textbook. 2. Find two websites that employ either personalization or customization techniques. (Not Amazon. I used that above). 3. In what ways do the sites use these techniques? Week 2 Discussion - Make It Your Own In Chapter 1 you read about personalization and customization. We've probably all had the experience of seeing products we've researched later show up in advertising on websites we visited or we've received emails personalized with our names and interests. That is personalization. The goal of personalization is to deliver content and functionality that matches specific user needs or interests, with no effort from the users. The app profiles the user and adjusts the interface according to that profile. Think about Amazon providing you product recommendations based upon past purchase history. Personalization not only provides value to customers but increases loyalty. Customization is done by the user. An app/service may enable users to customize or make changes to the experience to meet their specific needs by configuring layout, content, or functionality. It involves changing the actual product or service based upon the user's preferences or prior behavior. Weekly Discussion Instructions: 1. Review the section on personalization/customization on page 20 in the textbook. 2. Find two websites that employ either personalization or customization techniques. (Not Amazon. I used that above). 3. In what ways do the sites use these techniques