Week 2-Application Exercise Magazine Workshop Requirements: Part A: Target Market Analysis (10 marks) 1. Work individually 2. Find magazine print ad in a hard copy magazine or online (where the magazine publication is identified) 3. In a word document describe the target market for the ad you chose on the basis of all 4 segmentation criteria (see chart in text page 80 ) a. The more detailed, the better b. Assess the publication's readership, as well as the ad itself when completing your segmentation c. Provide supporting rationale for your choices Part B: Positioning Strategy (5 marks) 4. On the word document identify the specific positioning strategy/strategies used in the ad you have selected. 5. Include rationale and discuss whether you think this strategy is effective