Week $3$ Case Study: Boosting Customer Engagement $($CO$3,$ CO$4)$

GlobalTech, a leading electronics e$-$commerce platform, has witnessed an unprecedented surge in its user base over the past year. However, with this growth comes the challenge of effectively engaging this diverse set of customers. The marketing team believes that a segmented approach to user engagement, based on purchasing behaviors and platform interactions, could optimize their marketing efforts.

Objective: As a business analyst, your task is to use K$-$means clustering to segment GlobalTech's user base. These segments will then inform targeted marketing campaigns, aiming to boost customer engagement and sales.