Question: Week 3 Discussion: Ethical Issues with Generational Targeting As we have seen thus far, the size of the consuming population over the age of 50

Week 3 Discussion: Ethical Issues with Generational Targeting

As we have seen thus far, the size of the consuming population over the age of 50 continues to grow. What are some of the current ethical issues involved in targeting this age group? What are some of the ethical issues in targeting Generation Alpha? As this group gets older, will these issues become more or less important? Explain in detail. Provide resources to back up your insights.

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