Week 3: Interactive Activity

3.1. Content Introduction

Learning Outcomes

1. Understand the contribution of various functional areas e.g. production, marketing, purchasing and supply management to the overall well-being of the organization
2. Communicate issues, results and recommendations coherently, and effectively regarding appropriate strategies for different situations.

3.2. Reading

Required

Chapter 8. Strategy Formation: Functional Strategy and Strategic Choice

Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14^th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)

Recommended

Liao, H., Li, D., Zhou, T., Huang, B., Zhang, H., Chen, B., & Peng, S. (2021). The role of functional strategies in global plant distribution. Ecography, 44(4), 493503

3.3. Test your knowledge (Max 100 words for every question)

Question 1

Are functional strategies interdependent, or can they be formulated independently of other functions?

Question 2

What is the relationship between policies to strategies?