Question: Week 5 Assignment Your assignment this week is to review the IKEA Case Study below. While reviewing it, consider it as background information for your
Week 5 Assignment Your assignment this week is to review the IKEA Case Study below. While reviewing it, consider it as background information for your upcoming presentation to the IKEA Senior Management Team. More details on your upcoming PowerPoint presentation to the management team are provided at the end of the case study guidelines. Deliver the Value: IKEA Case Study IKEA is a Swedish-owned global business founded in 1943. The business generates annual revenues of 27 billion euros and employs 139,000 people in 298 stores and 26 countries. The values and design philosophy of the founder continue to underpin the brand. These values might be summed up as frugal, democratic, environmentally aware, and design oriented. IKEA has become synonymous with Swedish lifestyle. The stores are virtually identical across the globe and sell a range of globally sourced flat-packed furniture products as well as a range of related furnishings for the homethe stores offer customers a Swedish experience by incorporating restaurants and a variety of customer services intended to simplify the shopping process (e.g., childcare). What is interesting about IKEA is that customers have become a significant part of the value creating processcustomers play a key role in terms of logistics
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