Week $5$: Submit Case Study $2$: Yeti in $2022$: Will its Strategy Lead to Sustainable Advantage & Growth? $-($Case $3$ in the Back of textbook$)$

Due Friday by $6pm,$ Points $75$ Submitting a text entry box or a file upload

Available Dec $25,2023$ at $12$ am $-$ Feb $9$ at $6$ pm

Case $2$: Expectations

Students are expected to use good sources in their papers $($outside of the textbook case presentation $-$ student should research the firm and bring the case up$-$to$-$date$)$

Proper MLA Citation is Required

Review Module and slides on Case Study Requirements

Review article: Teaching SWOT and SWOT generic Strategy Charts

Case $2$: Questions:

$5.$ What is the sustainable competitive advantage of the company? $($Hint: why do customers buy their products over the competitors?$)$

$6.$ Looking at Porter's Five Forces model, which of the force$($s$)$ is of most concern to the firm? Why?

$7.$ Per the Value Chain Model, how does the company add value? $($Hint: how does the firm add value to stockholders, stakeholders and its customers. Team should look at all $9$ components of the Value Chain$)$

$8.$ What is the Generic Competitive Strategy of the firm? $($Hint: Review Porter's Generic Competitive Strategies Model$)$

$9.$ Where does this industry seem to be heading?

$10.$ After reading the article on Teaching SWOT and looking at the SWOT Generic strategy chart, which quadrant is thefirm in$?($Hint: Turnaround, Aggressive, Defensive or Diversification quadrant$)$

$11.$ Into which quadrant does each firm seem to be heading towards?

$12.$ What are three strategies the firm should implement for its respective situation? $($Hint: look at the possible quadrant strategies in the SWOT chart.$)$