Week $6$: CDK Case

General Information

Student Information

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Last Name

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General Description:

Before starting on the case, please follow the steps in the order below:

$1.$ Read the case

$2.$ Watch the video on CDK to get a better understanding

$3.$ Watch the video to the case

$4.$ The questions are in in four parts, finish one part before moving to the next part

Part $1$: Problem. $(1\mathrm{.}5$ points$)$

Describe the problem CDK is facing.

$$ Why are Dealers dissatisfied with CDK$?$

$$ Where do Dealers and Automotive OEM$$s have conflicting Interests?

$$ What is the role and conflict for CDK in this?

$$ Discuss other Franchise concepts you might know and how they are similar or different?

Part $2$: User Journey $(1\mathrm{.}5$ points$)$

$$ Define two different car buyer users

$$ Discuss for each one of them a User Journey and based on that which Vehicle should be on the dealer $$s Hero Shot $($The Hero shot is the first image a user sees when visiting a website$)$

Part $3$: Solution $(1$ point$)$

$$ What are the core$-$competencies of CDK$?$

$$ How can CDK use its core$-$competencies to resolve the channel conflict and renew the contract?

Part $4$: In your industry, how could data analytics be used to better reach the companies goals?