Question: Week 7 Assignment: TD Canada Trustlntroduction Introduction TD Canada Trust has branded its customers' experience as comfortable banking. TD Canada Trust has identied retail customer

Week 7 Assignment: TD Canada Trustlntroduction Introduction TD Canada Trust has branded its customers' experience as "comfortable banking." TD Canada Trust has identied retail customer satisfaction as key to customer retention. The bank has developed a comprehensive data collection and branch scorecard system to measure the brand experience of its customer at the branch level (a business intelligence system to report on customer satisfaction). Assignment Review the TD Canada Trust scorecard report (Exhibit 16) and the branch report (Exhibit 18). Evaluate each report in terms of its relevance to the bank's \"comfortable banking" brand. Do these reports provide the information necessary to deliver and improve on customer satisfaction? How might these reports be improved to assist the bank in assessing branch performance and improving customer satisfaction? Think in terms of both content (additional useful information) and format improvements. There is a 400-word maximum. Include a word count on your assignment. For Discussion in Class Do these reports motivate branch managers to improve customer satisfaction
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