Question: Week 8 The Creative Side Review Questions 5. 6. Effective brand communication is both a science and an art. Explain why and give an example

Week 8 The Creative Side Review Questions

5. 6. Effective brand communication is both a science and an art. Explain why and give an example of each. a. How do various strategic approaches deliver on the objectives identified in the Facets Model of Effects? a. Explain four types of selling premises. a. When a creative director says your idea needs to make a \"creative leap,\" what does that mean? a. Describe the ve steps in the creative process. a. Explain how brainstorming is used in advertising. a

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