Week 9: Interactive Activity

9.1. Content Introduction

Learning Outcomes

1. Distinguish between different types and levels of strategy and strategy implementation
2. Gain insights into the strategy-making processes of different types of organizations

9.2. Reading

Required

Chapter 7. Strategy Formation: Corporate Strategy

Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14^th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)

Recommended

Andersson, H., & Janson, G. (2012). Evaluating a corporate strategy: A case study of Lnsfrskringar. Available via https://stud.epsilon.slu.se/4453/1/Andersson_et_al_120703.pdf

9.3. Test your knowledge (Max 100 words for every question)

Question 2

What are the tradeoffs between an internal and an external growth strategy? Which approach is best as an international entry strategy?