Week 9 Pricing Strategy Tutorial

Question 1) Marketers sometimes offer discounts to their customers as a reward. Describe briefly at least 4 types of discounts.

Question 2) You have decided to produce a new product -freeze dried curry dishes via word of mouth and internet

a)Discuss the methods you could use in order to set the initial price of the product

b)Describe the suitable pricing strategy that you can pursue for the product

c) if the unit cost of the packed curry dish is $3 and you want a desired return of 20%, what would be the selling price?

d) if the fixed cost for the packed curry dish is $21000, the price is set at $3 and the variable cost is $1.50, what would be the breakeven?

Week 10 Placement and Distribution Strategy Tutorial

Question 1) "Intermediaries smooth the flow of goods and services". What is meant by this statement and how is it accomplished?

Question 2) Discuss briefly the functions of physical distribution

Question 3) Which type of exposure strategy ( intensive, selective and exclusive distribution) would markers most likely choose for the following products? Give concrete answers

a)Ferrari cars b)Kit Kat

Week 11 Advertising Tutorial

Question 1) Describe the relevance and importance of advertising to marketing

Question 2) From informative, descriptive and persuasive advertising, describe a few T.V advertisements which can fit one of the three advertisements.

Question 3) Describe the theory behind the steps taken in advertising decision process.