Question: WEIGHTED CONTRIBUTION MARGIN. Brazen Copy Products is launching a new product which is likely to cannibalize sales of two of its own existing products. Their
WEIGHTED CONTRIBUTION MARGIN. Brazen Copy Products is launching a new product which is likely to cannibalize sales of two of its own existing products. Their original Alpha1 product sells for $14.20 and carries a variable cost of $6.00 per unit. Selling price and variable cost for the follow-up Beta2 are $17.50 and $8.00. Their all-new Chi3 will sell for $21.90 with variable cost of $15.10 per unit. Brazen Copy expects to to sell 126 thousand units of the Chi3 when it is launched, but then expects to lose 40 thousand units sales of the Alpha1 and 24 thousand units in sales of the Beta2. What would be the WEIGHTED CONTRIBUTION MARGIN for the new Chi3? (Rounding: penny, or two decimal places.)
These are the formulas that should be used in this question.
| Cannibalization Rate |
Sales Lost from Old Product(s) (units, $) / Sales of New Product (units, $) |
| Weighted Contribution Margin |
New Products CM (Cannibalization Rate x Old Products CM)
(CM = unit contribution margin) |
The answer is 2.39, please show how to get there. Thank you
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