Question: Weill-Johnson Fall 18-Marketing Math Assignment ue: 8/15 11:59PM Question ) 140 pointsl: Please use the following information for this question Prof. Stayman is thinking of
Weill-Johnson Fall 18-Marketing Math Assignment ue: 8/15 11:59PM Question ) 140 pointsl: Please use the following information for this question Prof. Stayman is thinking of purchasing the Ithaca Guinness Distributorship (Guinness being Doug favorite beer!). Guinness sells at wholesale for $4.25 per 6-pack of 12-ounce bottles (a distributor is the same as ass wholesaler). Retail prices average $6.25 per six-pack. The average contribution margin ofa Guinness distributor is 37% at the $4.25 price. Doug expects his first year (2019) fixed costs to be $125,000, growing at 4% per year after that. : 2 GB Estimated sales of beer in the Ithaca area are 28 million ounces in 2019 with an expected 5% growth $2.08 rate
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