Welcome to Marketing Function, In this first scenario, youre working as a Brand Manager in the Refreshments category in Columbia. In addition to your day-to-day activities, your manager has asked you to join a project team tasked with the remit of Zero Waste to Landfill which aims to donate unused goods to food banks, turn unneeded food ingredients into animal food or recycle waste into something useful. The project team is made up of employees from across all divisions, including some very senior people who have already expressed concern over the time commitment needed for this initiative. So tell me

How would you encourage your colleagues to support this initiative?

What steps would you take to build relationships with people outside of your own functional area?

What approach would you take to engaging with colleagues who are more senior to yourself?

How would you manage people who are resistant to giving up time to support this project?