wer bor Gateway to Return Submit LAS Pete just bought a new Lexus. All of a sudden he feels like he's seeing Lexus cars everywhere, even though he never noticed them before. This is an example of Selective exposure Perceptual defense Adaptation Perceptual vigilance 2 1 point Jacob didn't get into his first-choie school when he applied to college. Afterwards, he told himself that he didn't really like that college as much as the other ones he had applied to anyway. This can be explained by Cognitive dissonance theory Balance theory Self-perception theory Social judgment theory I paint If a marketer wants to influence a consumer without them really being aware of it, the sensation should be Above the just noticeable difference threshold but below the just meaningful difference threshold Above the absolute threshold but below the just noticeable difference threshold Above the just meaningful difference threshold Return Submit Perceptual vigilance 2 1 point Jacob didn't get into his first choice school when he applied to college. Afterwards, he told himself that he didn't really like that college as much as the other ones he had applied to anyway. This can be explained by: Cognitive dissonance theory Balance theory Self-perception theory Social judgment theory 0.0.0.0 3 I point If a marketer wants to influence a consumer without them really being aware of it, the sensation should be Above the just noticeable difference threshold but below the just meaningful difference threshold Above the absolute threshold but below the just noticeable difference threshold Above the just meaningful difference threshold Below the absolute threshold I point