Question: What 3-4 top priority issues do Kevin Plank and Under Armour management need to address? What recommendations would you make to Under Armour CEO Kevin

  1. What 3-4 top priority issues do Kevin Plank and Under Armour management need to address?
  2. What recommendations would you make to Under Armour CEO Kevin Plank? At a minimum, your recommendations should cover what needs to be done for each of the top priority issues identified in question 1.
  3. What changes has the company made since 2014 to address the issues identified in question 1?

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