What additional strategy might we implement to help decrease the noise on the social media platform?

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If the customer clicks the social media ad but doesn't take any further action, we can have our advertisement show up again during other web searches on the side bar.

If the customer clicks the social media ad but doesn't take any further action, we shouldn't spend any additional money to go towards other direct marketing tactics.

If the customer clicks the social media ad but doesn't take any further action, we can set up a direct message that is sent to them through social media