Question: What advantage ( s ) does test marketing offer the marketer? # Randomize A . provides experience before fullintroductions B . allows testing of the

What advantage(s) does test marketing offer the marketer? # Randomize
A. provides experience before fullintroductions
B. allows testing of the marketing program
C. allows testing of positioning, advertising, distribution, and pricing
D. all of the above
E. none of the above
What advantage(s) does test marketing offer the marketer? # Randomize A.

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