What affects the desirability of a product? Products become more desirable when OA. celebrities use a...

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What affects the desirability of a product? Products become more desirable when OA. celebrities use a product because consumers who use the same product may feel more fashionable. OB. professional athletes use a product because consumers who use the same product may feel closer to famous people. OC. movie stars use a product because consumers perceive them to be particularly knowledgeable about it. OD. both a and b. OE. all of the above. What affects the desirability of a product? Products become more desirable when OA. celebrities use a product because consumers who use the same product may feel more fashionable. OB. professional athletes use a product because consumers who use the same product may feel closer to famous people. OC. movie stars use a product because consumers perceive them to be particularly knowledgeable about it. OD. both a and b. OE. all of the above.

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The detailed answer for the above question is provided below Solution both a and b Expla... View the full answer