Question: What answer below describes a perceptual map? a framework used to demonstrate the growth or decline of specific market segments within an industry. a framework
What answer below describes a perceptual map?
a framework used to demonstrate the growth or decline of specific market segments within an industry.
a framework used to compare one firm's product offerings with another firm's offerings in relationship to their relative market share.
the place a product occupies in a single consumer's mind on unimportant attributes relative to competitive product.
a framework to relate the market segments of potential buyers to the products offered or potential marketing actions by an organization.
a means of displaying in two dimensions the location of its own and competing products or brands in the minds of consumers.
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