Question: What approach recognizes that with every interaction, customers learn something about a business that will either strengthen or weaken their satisfaction and desire to return?

What approach recognizes that with every interaction, customers learn something about a business that will either strengthen or weaken their satisfaction and desire to return?

.

customer experience management

(

CXM

)

.

perception

.

segmentation

.

customer relationship management

(

CRM

)

What approach recognizes that with every

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