Question: What are 7 or more key ways in which marketers (in hotels and other companies) could actively and effectively engage with TripAdvisor? One way to

What are 7 or more key ways in which marketers (in hotels and other companies) could actively and effectively engage with TripAdvisor? One way to answer this question is to assume that you are the CEO of a hotel and your TripAdvisor ratings at below 2 (where 5 is the best). What specific strategic initiatives would you as the CEO pursue to address this situation?

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