What are Apple's primary expenses, secondary expenses, financial activity generated expenses, and losses 2023.

• What is the revenue trend? Does the 10-K or 10-Q discuss primary revenues and other revenue types?
• What do the accounting policies say in the annual report (footnotes) regarding the cost of revenue? What are the drivers to the cost of revenue and the trends?
• Are there any trends in sales and marketing expenses or research and development? Are these amounts reasonable for the type of business?
• Compare general and administrative expenses to similar companies. Are they reasonable?
• What is the ratio of net interest income (expense) to income from operations? Is this a safe ratio for the company? Why or why not?
• What is the income taxes trend? Is the effective tax rate reasonable over time?

Answer rating: 100% (QA)

1 Primary Expenses Secondary Expenses Financial Activity Generated Expenses and Losses Primary expenses for Apple typically include cost of goods sold COGS research and development RD expenses sales a... View the full answer