What are key attributes about your positioning statement?

A page or one-sheet used to describe the benefits to your audience

The same as your mission statement, vision statement, or tagline

A short phrase repeated to your customer over and over

A short phrase used only internally within an organization

What examples of a category descriptor?

Tablet

3D Printer

Smartphone

All are correct

What is a category descriptor?

All are correct

Complex, and describing as much information as possible to show sophistication

General descriptive phrases of 2-4 words that is simple and easy to remember

Generic phrases demonstrating coverage of a large group of industries

Which of the following are true about choosing a name for your brand?

Words are 60% more memorable than acronyms

Acronyms are 60% more memorable than words because they convey more information

Words and Acronyms are equally as memorable

Finding domain names and trademarks for your brand is straightforward since there are more available names and trademarks available

Why is figuring out which of your customers buy out your products important?

Understanding which features resonate best with your audience

All are correct

You can more efficiently convert your marketing efforts into sales

Finding your target audience ensures you sell to the right audience and are not wasting time

Which of the following is true about Repetition?

On average, repetition drives away customers so you should convey your messaging once

Repeating you brand, features, and purchase factors over and over again is key for your audience internalizing the message

Repetition becomes unnecessary as the audience usually digests information immediately

On average, repetition drives your audience drives your audience away and should be avoided

Branding is about?

Communicating what you do best and delivering true value

Communicating what you do best

Delivering true value

A new brand name

A new logo

What is a brand?

Your proprietary emotional, sensory, rational, and cultural image

A well-crafted brand increases a brands perceived value

All of the above

Your best sales pitch

What is important in imagery?

Long text-based descriptions of how the product can benefit the user

The use of taglines and slogans as a point of emphasis

The use of powerful imagery to get your target audiences attention

Branding identity is trivial in the long sales cycle of product

What is the number one purchase factor or feature in the world?

Product origin

Price

Promotion

Reliability

Branding causes customers to make rational decisions.

FALSE

TRUE

Branding is about perception.

FALSE

TRUE

What percentage of companies know why consumers buy their products?

12.5%

70%

1%

60%

95%