Question: What are pilot studies? Question 5 options: 1 ) Studying the decision - making environment within which the marketing research will take place. 2 )
What are pilot studies?
Question options:
Studying the decisionmaking environment within which the marketing research will take place.
Preliminary research conducted to increase the understanding of a concept, to clarify the exact nature of the problem to be solved, or to identify important variables to be studied.
Surveys using a limited number of respondents and often employing less rigorous sampling techniques than are employed in large, quantitative studies.
Discussions with knowledgeable individuals, both inside and outside the organization, who may provide insights into the problem.
Reviewing information from situations that are similar to the current one.
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