Question: What are some potential challenges that can arise from getting overly focused on individual channel ( or tactic ) conversion metrics? ( Select All That
What are some potential challenges that can arise from getting overly focused on individual channel or tactic conversion metrics? Select All That Apply
Overlooking overall customer journey that requires multiple awareness steps
Having realtime access to specific conversion metrics by tactics
Giving too much credit to the tactic that drove the conversion eg last touch attribution
Looking at conversion traffic that may not factor in the budget needed to drive that number
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