Question: What are some potential challenges that can arise from getting overly focused on individual channel ( or tactic ) conversion metrics? ( Select All That

What are some potential challenges that can arise from getting overly focused on individual channel (or tactic) conversion metrics? (Select All That Apply)
Overlooking overall customer journey that requires multiple awareness steps
Having real-time access to specific conversion metrics by tactics
Giving too much credit to the tactic that drove the conversion (e.g. last touch attribution)
Looking at conversion traffic that may not factor in the budget needed to drive that number
 What are some potential challenges that can arise from getting overly

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