What are the 4ps of SM SUPERMALL in the Philippines? Provide enough detail about the customer's needs/wants to allow you to justify making decisions related to the marketing mix (i.e. 4Ps/4Es). Provide support changes that will be needed in the approach to pricing and the place.

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SM Supermalls in the Philippines as with any retail business typically applies the traditional marketing mix known as the 4Ps Product Price Place and Promotion However in modern marketing the 4Ps are ... View the full answer