What are the advantages and disadvantages to an organisation of having a broad marketing mix? Provide at

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What are the advantages and disadvantages to an organisation of having a broad marketing mix? Provide at least two examples of each.

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Apr 26, 2024 03:43 AM

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What are the advantages and disadvantages to an organisation of having a broad marketing mix? Provide at

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Having a broad marketing mix can offer several advantages and disadvantages for an organization Advantages 1 Diversification With a broad marketing mi... View the full answer

International Marketing And Export Management

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