Question: . What are the challenges that Ivan Guillen faces in his role as the marketing manager of the RBG business? 2 . Given the key

. What are the challenges that Ivan Guillen faces in his role as the marketing manager of the RBG business?
2. Given the key learnings from the usage and attitude study on pages 6-7, what are the implications for what actions the team should take?
3. Why did Ivan's team conduct the in-house and discovery workshop?
4. What actions should the team take?
5. What do you think their brand messaging should be, and who should they target?

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