• What are the components of a marketing strategy in a strategic business plan?
• Discuss the components of the marketing mix and explain its importance in the strategic business planning process.
• Discuss the types of products your business will sell.
• Discuss product branding.
• Explain the differences between each of the components of the promotion mix.
• Explain how a pricing strategy is realized

Answer rating: 100% (QA)

Components of a Marketing Strategy in a Strategic Business Plan 1 Market Analysis This involves researching and analyzing the target market including demographics preferences trends and competitive la... View the full answer