Question: What are the differences between B2C and B2B markets? How can marketers turn customers in to product advocate? Often, consumers themselves are not fully aware

  1. What are the differences between B2C and B2B markets?
  2. How can marketers turn customers in to product advocate?
  3. Often, consumers themselves are not fully aware of the role internal and external forces play in their decision-making during purchase. List and explain 2 internal and external forces affecting consumer choices?

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