Question: What are the differences between business intelligence ( BI ) and competitive intelligence ( CI ) ? Group of answer choices The objective of CI
What are the differences between business intelligence BI and competitive intelligence CI
Group of answer choices
The objective of CI is to track industry trend & risk, benchmark competitors performance, discover new suppliers, and explore and analyze new market opportunities.
The objective of BI is to discover & resolve a companys internal abnormalities, disruptions & inefficiencies.
One key difference between BI and CI is the data source. BI uses data of a companys internal operations & processes while CI uses data of the external competitive environment, such as competitors, markets, and supply chains.
BI and CI are the same, they are just different terms for the same thing.
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