Question: What are the differences between quantitative and qualitative forecasting techniques? Under what conditions is it appropriate to use a quantitative technique? Question content area bottom
What are the differences between quantitative and qualitative forecasting techniques? Under what conditions is it appropriate to use a quantitative technique?
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A
Quantitative forecasting techniques are based on a combination of statistical methods for analyzing quantitative historical data and expert opinion and judgment. Qualitative forecasting techniques are based solely on market surveys. It is appropriate to use a quantitative technique whether there is historical data or not, and when expert opinion or managerial judgment must be used for forecasting the product's demand.
B
Quantitative forecasting techniques are based on expert opinion and judgment. Qualitative forecasting techniques are based on statistical methods for analyzing qualitative historical data. It is appropriate to use a quantitative technique when there is no historical data, and expert opinion, market surveys, or managerial judgment must be used for forecasting the product's demand.
C
Quantitative forecasting techniques are based on statistical methods for analyzing quantitative historical data. Qualitative forecasting techniques are based on expert opinion and judgment. It is appropriate to use a quantitative technique when historical data related to the variable of interest exist, the historical data can be quantified and the past is prologue to the future.
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