Question: What are the differences between regular business class benefits on other airlines like British Airways, Lufthansa, and KLM compared to Business Plus on RyanAir? 2

What are the differences between regular business class benefits on other airlines like British
Airways, Lufthansa, and KLM compared to Business Plus on RyanAir?
2. Based on what you have learned in our class, how likely that European business class passengers
will choose to fly Business Plus offered by RyanAir? Why and why not?
3. After reading the case, is RyanAir Business-Plus service is first service in Low-Budget travel or
its copying other competitors?
4. What are the challenges facing RyanAir in making the Business-Plus service succeed?

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