Question: What are the differences between the Stapel scale and the semantic differential? Which scale is more popular? Polo Ralph Lauren would like to determine initial

  1. What are the differences between the Stapel scale and the semantic differential? Which scale is more popular?
  2. Polo Ralph Lauren would like to determine initial consumer reaction to a new line of unisex shirts it has developed. If nonprobability sampling is to be used, which sampling technique would you recommend and why?

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