What are the four critical implementation elements contributing to the success of a CRM program, and what challenges might organizations face when addressing them in a cross$-$functional manner?

Group of answer choices

CRM segmentation, CRM targeting, CRM positioning, CRM analysis

CRM readiness assessment, CRM change management, CRM project management, employee engagement

CRM data collection, CRM software integration, CRM automation, CRM customization

CRM advertising, CRM promotions, CRM sales training, CRM customer support