What are the four main types of international business strategy, describe briefly and assess when they are appropriately used? Which strategy or strategies is$/$are used by the company you have selected? b$)$ Explain and assess Porters three generic competitive strategies and Porters five forces positioning framework. Apply to the selected company. c$)$ Describe the VRIO theory of competing, assessing its strengths and weaknesses as an analytical tool for international business practice. Apply to the selected company

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a The four main types of international business strategy are 1 Global Standardization Strategy In this strategy companies strive for standardization and consistency in their products services and mark... View the full answer