Question: What are the four ongoing challenges that characterize the current business landscape? What is the potential impact of these challenges on business? Provide a specific

What are the four ongoing challenges that characterize the current business landscape? What is the potential impact of these challenges on business? Provide a specific example of each of the four ongoing challenges as well as a plan to address each challenge you have identified.

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=+a. Consumer-Focused show benefits.

=+8. Integrate the brand's heritage or history. Is there a Colonel as in the KFC story, a Jack Perdue in Perdue Chickens, or an Orville Redenbacher as in Orville Redenbacher Popcorn?

=+ Has it been around for more than 150 years like Macy's, boasting the largest store in the world?