What are the key challenges that start-ups typically face when entering the market with a disruptive technology or idea? 2. What were the pressures, both internal and external, that Theranos faced to succeed in a competitive and high-stakes industry? 3. How did the pressure to succeed influence the decisions made by Theranos' leadership team? Did it lead to ethical compromises or questionable choices? 4. Evaluate the role of Elizabeth Holmes, Theranos' founder and CEO, in the company's actions and ethical missteps. How did her leadership style impact the company's culture and decision-making? 5. Discuss the responsibilities of leadership in maintaining ethical standards within a start-up, especially when faced with challenges and pressures. 6. Reflect on the lessons that can be drawn from the Theranos case. What can other start-ups and entrepreneurs learn about the balance of innovation, ethical responsibility, and sustainable growth