Question: What are the most important forces in the macroenvironment facing companies today?What are the main differences between the macroenvironment and the competitive environment? What current

What are the most important forces in the macroenvironment facing companies today?What are the main differences between the macroenvironment and the competitive environment? What current examples come to mind?What kinds of changes do companies make in response to environmental uncertainty?We outlined several proactive responses to environmental factors that organizations can make. What examples have you seen recently of an organization responding effectively? Did the effectiveness of the response depend on whether the organization was facing a threat or an opportunity?Select two organizations that interest you. Do some research and talk with an employee or two, if possible. How would you characterize the cultures they have? Write a paragraph that describes each culture.When you visited colleges to select one to attend, were there cultural differences in the campuses that made a difference in your choice? Did these differences help you decide which college to attend?Think about jobs you've had. How would you describe the cultures you worked in?See question 8 and do the same for teams or clubs you've been involved in.

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