Question: What are the potential benchmarks that you could use to compare a companys financial ratios? What are the pros and cons of these alternatives? Include

What are the potential benchmarks that you could use to compare a companys

financial ratios? What are the pros and cons of these alternatives?

Include the following words/phrases:

comparison to firm's prior history,

comparison to firm's expected or budgeted performance,

comparison to industry average,

comparison to market.

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